Creating a brand update for Wynwood Brewing for their new transition from bottles to cans required a small update to keep their brand equity intact but an opportunity to clean up and update some elements.
Located in the Arts district in Miami a spray-paint theme was already present. I decided to bring that element into the logo to create a stencil look. Using the natural colors and shine from the aluminum cans helps the yellow brand color stand out and creates a beautiful contrast. For the 12 pack an additional brick pattern was used to evoke the feeling of the graffitied neighborhood that Wynwood is famous for.