Client: Square Mile Cider | CBA Designer
Deliverables: Label Design, Packaging design, Photography
Role: Artistic Direction, Design, Photography
While working with CBA (Craft Brew Alliance) I had the opportunity to rebrand our Cider company during its switch from bottles to cans. Through collaboration with the Brand Manager, we wanted to create a bold design to stand apart from the typical rustic cider look. I was responsible for conception, presentation and final designs of the packaging.
To set us apart from the competition and appeal more to our target audience, a new bolder design was necessary. Bright color forward designs were key to standing out at retail as well as highlighting each unique flavor. Icons help tell the story of the NW, adding an element of engagement while drinking each flavor. Tree branches, hop vines and thorny rose stem filigree are the final element that ties the designs together.
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